No one cares about shoe design.

This title may seem counterintuitive coming from a fashion blog that is heavily based in street styles. But what I mean in saying that no one cares about shoe design is exactly that. No one does.

Shoes trends are made by the athletes and personalities supported by the companies that are in power in the industry. If a company chooses to push a product hard with popular athletes in the right demographic, it will be popular. Regardless of it's design.

The biggest glaring example that proves my point are the 27 different "Jordan" models released each year. No one cares what the Jordan model looks like. They care that it says Jordan. It's Branding. It's not Design.

I'd also like to say that the Nike Dunk is not the most stylish shoe ever. It is not fantastically designed. Nike pays for product placement, and puts a lot of money into the image of that shoe. That is why you like it. Not because of it's design. Don't get me wrong. I'm not saying the Dunk is a bad shoe either. I just don't think it deserves the fan faire is receives on a daily basis all over the world.

To those that DO care about shoe design, I encourage you to check out companies like Tom's Shoes, Sanuk, and Creative Recreation- At least they are trying something different.